creative direction CYNTHIA NGUYEN photography VINCENT KO in collaboration with SHEIN and NICOLE VIENNA

Pinch of Chic Shein Ruffle Sleeves

Let’s understand what’S HAPPENED

This entry is my second article published in 2017— another little milestone reached! In between all this crazy hustling and bustling, there’s no better way to give yourself some positivity but to take a breather from reality and just start typing away your feelings…or ‘feels’ if you will.

Man, has this year gone by rocket fast… It feels like only a few months ago did I decide to start a blog in my little bedroom I was renting out in a student house during my final year of post secondary. My full-time work schedule has shaded so much of my vision and attention that I had completely forgotten that my blog had turned 3 years old! January 7th marks the day this site launch. I told myself 3 years ago that I only had 3 years to hit that ‘blogging peak.’ You know, that pinnacle of success— that tier where one gets all the endless invitation to Paris Fashion addressed with ‘Madame’, get offered cool collaborations with Louis Vuitton and be gifted Chloe Drew bags of every neutral shade. I told myself that if I didn’t reach that peak within 3 years that I was going to fail the rest of the way because that new wave of bloggers will simply come and surpass me and my reach. There was no real over arching purpose for Pinch of Chic, other than to share my favourite outfits, foods, rants as well as inspirational pins from my Pinterest boards. In my previous post, I had mentioned that I migrated from Squarespace to WordPress and during the midst importing all the photos, I came across all my earlier blog posts when I had just started back in 2014. It was super nostalgic and pretty heart-warming to see where I’ve begun. J.Crew obsessed and Sophia Webster-loving… Wow, talk about trekking down memory lane.

Now, seeing my spurts of effort in the form of blog posts created alongside such talented photographers makes me feel kind of touched. All my great efforts to keep this blog alive, even with the sporadic posting times still did me good.

Looking at today, I wouldn’t exactly say that I’m an established ‘influencer.’ I don’t have the numbers and I definitely don’t have the kind of time like the full-time, dedicated ‘established’ influencers do. I would much rather call myself a content creator if anything. With that being said— I don’t really know how far this blog will go but 3 years has certainly passed and I’m still sitting here writing in this text field… All in all, it’s just real nice to know that I got this far with this platform— with opportunities to create and collaborate with great people anytime. Pinch of Chic not only has just been a blog but a portfolio book for me, as well as a platform for people to be inspired and feel as if they were engaging in conversation with me. It’s funny to acknowledge that this blog has opened so many doors for me— making great friends, pushing my creative thinking, practicing my entrepreneurial and negotiating skills, working with cool brands and independent designers, encouraging me to constantly go out and uncover the hidden gems, network and hunt for the most awesome brunch places all around my city. To showcase my hood through my taste and brand voice.

I’d say I’m doing pretty alright, even if I haven’t received my Chloe bag yet.

You can find me me doing a victory dance to surviving 2016 in exaggerated ruffles (only $15! See details below) with my good friend, latte.

 


Caught up with Vincent over some beautiful, and I mean really beautiful brunch at Baddies. Test drove the granola yoghurt + chia pudding.

OUTFIT DETAILS— Top SHEIN Suede pants BANANA REPUBLIC Watch NICOLE VIENNA Elenah heels NINE WEST

 

 

 

 

 
 

creative direction CYNTHIA NGUYEN photography VINCENT KO in collaboration with LIVSSTIL

Happy 2017! It’s another new year and what does that mean?

The whole ‘NEW YEAR, NEW ME’ kind of stuff. Which equals new changes! Good changes? We’ll see.
Here’s to hoping it all works out well of course. With that being said— it was time curate a brief hit list to post on my little o’ blog.

Time is indeed too precious to remain comfortable and not to take some risks. So I made some goals…

Number one— For this particular blog, I wanted to explore and further develop my articles more creativity and editorially.
For that, I had to migrated from different blogging platforms… THOUGHTS???

Number two—  Realized that life is getting way too short for me to stick to basics all the time. Here I am, wearing sparkles from head to toe in broad daylight, out and about eating brunch at La Société on a regular Saturday morning. No, I was not performing a cover of Michael Jackson for Snapchat or Youtube. I decided for myself– I can enjoy a meal in public in a getup like this. Why not. Why shave off your years of youth without making at least a day or two outrageously fun for you and glorious for others to see.

Number three—I told myself to travel at least twice a year. I traveled to Europe for the first time just late last year! Yippee!

Number four— I [just] started working out. Confession, I don’t gym… at all. Only on a few of those blue moon days a year do I suddenly get that spurt of motivation that only lasts for about maybe 2-3 hours. But unfortunately for me… my metabolism HAS slowed down for me in the last year. I saw the shift in my weight, I whined about it for a bit before committing to change my lifestyle with regards to including time to do real fitness and choosing what I eat more mindfully. Next, I need a blender. Fancy shakes and acai bowls, here I come!

Number five— Start posting about interior. And get more furniture. I’ve lived in my home for just over a year now. (My home anniversary was December 14, 2015–YAY! Does such an anniversary exist? Who really knows.) Next thing is to print and frame my work, get a sweet rug and a couple of end tables.

Shop my entire look at LIVSSTIL

Brunch: croque madame, pain au chocolat, buttermilk pankcakes, mille feuille at La Société

rogue bag c/o COACH
oversized jacket in metallic RELIGION
cargo trousers in metallic RELIGION
the progress hat FALLENBROKENSTREET

in this photo
mille feuille La Société

And…..what are all your lovely goals for 2017?
Let me know in the comments below!
+ Happy new year, folks!


American Apparel lightweight Dylan trench in Paperback
Ecru lab Shakepearean Luv silky button-down cami
Zara white wide leg trousers
Yves Saint Laurant Nude Wrap Ankle Block Heels
Sunglasses (Similar here and here)


Perhaps it’s time to acknowledge that I have a brunch addiction. It’s pretty evident and real. And no, I’m not ashamed. Truth is, it’s an actual expense I put aside for…for each and every weekend, if possible. It’s the joyful time I look forward to each weekend while vigorously going over geo-locations and foodie blogger Instagram’s  for enticing food photos.

Had the great pleasure of kicking off my brunch adventures at Bar Reyna on Cumberland St. with Darlene of The New Girl. The space was nothing short when it came to interior and exterior decor and the food itself. Impeccable Greek fries with shaved feta, delicious oysters and tasty shakshuka. (If you’re looking for a good Shakshuka— I recommend the one served at the ONE Hazleton restaurant.) Oh, and a nice glass of mimosa of course. In a extremely odd way— it’s almost therapeutic for me when I’m sitting down and eating brunch…after a long period of shooting the untouched food. Maybe it’s just good food in general moves people like that..  Or maybe I developed this love for food through being raised by a chef as a father and stay-home mom that cooks phenonmenal Vietnamese food. Don’t be jealous! x

All in all— I love brunch. I have a shirt that says it. And no— an all day breakfast wouldn’t count!  

Photography by: Darlene Anderson



J.Crew Cotton Off-the-shoulder Top
J.Crew Rayner Trousers
Lack of Color Spencer Boater Hat
Call it Spring Aralle Heels (On sale for $30!)
Massimo Dutti Suede Cross body bag

See below for similar options!


Let me tell you… if you do decide to go out and shoot photos– don’t wear an off-the-shoulder top. Definitely not ideal as it’s quite difficult move around in with the elastic band around your shoulders being restricted. Cute yet not the most awesome idea for comfort and working efficiency.

On that note, I’m slowly being sucked into the “cold shoulder” trend. Considering snagging some dramatic ruffle tops/dresses. Maybe a piece in satin or silk if possible for a more elevated, chic, look. We will see…

On a “Chic Eats” note, I went to Smith (I totally dig their branding which Leo Burnett did and their site) on Church St. with my lovely blogger-pal, Vincent Ko. Ordered their crazy french toast, a massive and extremely dense stack of pancakes, accompanied by some scrumptious and bomb-ass donuts (which I highly recco getting if you ever find yourself at Smith restaurant.) Practically almost passed out after the big, carb, brunch consumption party…

Photography by: Vincent Ko



Free People Women’s South Of The Equator Midi
Vintage suede long trench coat
ALDO Cici Heels in Bone

Lack Of Color Spencer Boater Natural Straw Hat
Tom Ford Lipstick in No. 03 Casablanca
Ellie Saab L’eau Couture by Ellie Saab
Kindling & Co Long
Y Drop Slip Necklace

See below for more options!


I have finally made time to post an article celebrating my big 2-4.

Because why wouldn’t I want to take this moment to dress up and be captured parading around my neighbourhood looking awesome? PS. Thanks Therese!

God, does it feel like scary that I’m that much closer to hitting a quarter century. But all in all– I’m blessed to be where I am, to be surrounded with the people I’m with and with the point where I am in life. I think it’s a great time to say…hello to another good year! There’s not a split second of a minute where I don’t think about another good thing to do. I’m going to enjoy being 24 while I’m at it. Say hello to more years of hard work and good memories to be made! x

Photography by: Artiese Studios