creative direction CYNTHIA NGUYEN
photography VINCENT KO special thank you to
Tobi, Geox Boutique MinimalistGlossier
“that is the thing about selfish people. they gamble entire beings. entire souls to please their own. one second they are holding you like the world in their lap and the next they have belittled you to a mere picture. a moment. something of the past. one second. they swallow you up and whisper they want to spend the rest of their life with you. but the moment they sense fear. they are already halfway out the door. without having the nerve to let you go with grace. as if the human heart means that little to them.
and after all this. after all of the taking. the nerve. isn’t it sad and funny how people have more guts these days to undress you with their fingers than they do pick up the phone and call. apologize. for the loss. and this is how you lose her.
– selfish”
― Rupi Kaur

Stemmed from this very quote above is a feeling that is so relatable to so many, but brought up little in discussion. Is it because it makes us feel vulnerable and irresponsible for our actions when explaining to others? Or is because we believe that 90% people just simply don’t care? I question why concealing these kinds of emotions away from the public is being done while half the people feel uncertainty and depression from this.This way of feeling has reached me more frequently than I least expect it. It has made me question my standards, myself and my choices.

I would doubt myself after what I would say, wear or put out. I was judgemental and extremely critical of my own portrayal in public and online. What I delivered online became the foundation of how most new people got to know me before meeting me— Linkedin, Facebook, Instagram and online dating profiles as well.

However, what we often do is forget to recognize that others may not be as considerate, kind and self-assured as you really are. The shortage of communication and all the assumptions from the other side are derived from cowardliness and the scarcity of consciousness. Typically, people are selfish because they, themselves, lack understanding of what they really want and have their priorities arranged in a list that simply doesn’t align with yours.

DETAILS:


Dress c/o Tobi
ANNYA black Chelsea Boots c/o Geox
Leighton earrings c/o Boutique Mininalist
Leather black backpack c/o Hieleven 
Balm dotcom c/o Glossier

 

Pinch of Chic Sashion Club Monaco

creative direction CYNTHIA NGUYEN
photography VINCENT KO in collaboration with SASHION

Pinch of Chic Kasa Moto Yorkville Interior Restaurant

A long while ago, and I mean basically last year. I was kindly asked to do a sweet Q&A with the lovely Sasha of the curated marketplace and online boutique, Sashion. It was so easy to connect with Sasha not because she’s the powerhouse behind the label, Sashion, which supports so many talented, independent designers, but because we has also shared the same hunger for soul food and authentic content. I had the opportunity to do a quick coffee date with her and run through some questions as well as received some amazing pulls, which included this phenomenal Masha Ma embroidered bomber jacket (as seen here throughout my blog article). Sasha was doing coverage on women who she felt were independent and had asked me to answer a few questions around what life is like being a UX designer while simultaneously maintaining my personal blog. Some questions included asking what ‘individuality’ meant to me, further insight on my feeling with regards to being in front and behind the camera, as well as how I spend my weekends and where I’d like to shop. You can read the article HERE.

 

Pinch of Chic_Club_Monaco_Motif

 

 

 

Pinch of Chic Kasa Moto Brunch Quinoa

turtleneck top CLUB MONACO
trousers CLUB MONACO
earrings OCTOBERTWELVE

 

 

 

 

Pinch of Chic Kasa Moto Brunch

If you aren’t familiar with Kasa Moto already, I finally made a trip to Yorkville to visit the contemporary Japanese restaurant and lounge with Vincent. Usually for first time dining experience or the foodie trial period as I would call it— I tend to go for brunch.

We grabbed the Breakfast Bento that features fried rice with eggs, salon, glazed pork belly and yam tempura, while Vincent grabbed the Breakfast Kamameshi that includes brown rice, quinoa, condensed milk (poured by our lovely server) topped off with real maple syrup, fresh granola and fruit to taste.

 



Pinch of Chic_ClubMonaco_Motif_3

 

 

Pinch of Chic Mejuri Twist Ring

embroidered MASHA MA jacket SASHION
wool jacket ARITZIA
ring MEJURI

Pinch of Chic_Sashion_ClubMonaco_3

 

creative direction CYNTHIA NGUYEN photography VINCENT KO in collaboration with SHEIN and NICOLE VIENNA

Pinch of Chic Shein Ruffle Sleeves

Let’s understand what’S HAPPENED

This entry is my second article published in 2017— another little milestone reached! In between all this crazy hustling and bustling, there’s no better way to give yourself some positivity but to take a breather from reality and just start typing away your feelings…or ‘feels’ if you will.

Man, has this year gone by rocket fast… It feels like only a few months ago did I decide to start a blog in my little bedroom I was renting out in a student house during my final year of post secondary. My full-time work schedule has shaded so much of my vision and attention that I had completely forgotten that my blog had turned 3 years old! January 7th marks the day this site launch. I told myself 3 years ago that I only had 3 years to hit that ‘blogging peak.’ You know, that pinnacle of success— that tier where one gets all the endless invitation to Paris Fashion addressed with ‘Madame’, get offered cool collaborations with Louis Vuitton and be gifted Chloe Drew bags of every neutral shade. I told myself that if I didn’t reach that peak within 3 years that I was going to fail the rest of the way because that new wave of bloggers will simply come and surpass me and my reach. There was no real over arching purpose for Pinch of Chic, other than to share my favourite outfits, foods, rants as well as inspirational pins from my Pinterest boards. In my previous post, I had mentioned that I migrated from Squarespace to WordPress and during the midst importing all the photos, I came across all my earlier blog posts when I had just started back in 2014. It was super nostalgic and pretty heart-warming to see where I’ve begun. J.Crew obsessed and Sophia Webster-loving… Wow, talk about trekking down memory lane.

Now, seeing my spurts of effort in the form of blog posts created alongside such talented photographers makes me feel kind of touched. All my great efforts to keep this blog alive, even with the sporadic posting times still did me good.

Looking at today, I wouldn’t exactly say that I’m an established ‘influencer.’ I don’t have the numbers and I definitely don’t have the kind of time like the full-time, dedicated ‘established’ influencers do. I would much rather call myself a content creator if anything. With that being said— I don’t really know how far this blog will go but 3 years has certainly passed and I’m still sitting here writing in this text field… All in all, it’s just real nice to know that I got this far with this platform— with opportunities to create and collaborate with great people anytime. Pinch of Chic not only has just been a blog but a portfolio book for me, as well as a platform for people to be inspired and feel as if they were engaging in conversation with me. It’s funny to acknowledge that this blog has opened so many doors for me— making great friends, pushing my creative thinking, practicing my entrepreneurial and negotiating skills, working with cool brands and independent designers, encouraging me to constantly go out and uncover the hidden gems, network and hunt for the most awesome brunch places all around my city. To showcase my hood through my taste and brand voice.

I’d say I’m doing pretty alright, even if I haven’t received my Chloe bag yet.

You can find me me doing a victory dance to surviving 2016 in exaggerated ruffles (only $15! See details below) with my good friend, latte.

 


Caught up with Vincent over some beautiful, and I mean really beautiful brunch at Baddies. Test drove the granola yoghurt + chia pudding.

OUTFIT DETAILS— Top SHEIN Suede pants BANANA REPUBLIC Watch NICOLE VIENNA Elenah heels NINE WEST

 

 

 

 

 


Creative Direction: Cynthia Nguyen
Photography by: Vincent Ko

 

Do you ever wonder if you’re changing for the better or worst? Or if you’re just completely static?

As of late… I feel as though I’m cycling through the same routine and in search of something exciting to shift my creative thinking. A greater surprise just might influence and shape my new work. Maybe it’s the new people I’ll encounter or an event that will challenge me to act out a different side of myself.

Throughout the last two months, I occasionally catch myself feeling apprehensive about my position in my career and point in progression for my side projects…such as this very platform you are reading my post on. I felt that these short days could use some experimentation to ease that feel of being fixed. By producing somewhat ostentatious images, I draw attention and kick things into a unique tier of interest. All the recent and audacious images you see across my Instagram and this site don’t quite project my humbling experiences. But who cares?— it’s not as if I’m trying to get the entire world to know me for all my good deeds. As cliche as it sounds, I genuinely enjoy treating my feed as a canvas and I’m the big-headed genius behind it all.

People come to my page to view my direction as well as my friends’ awesome photography…also not to forget, to read all the kinds of nonsense I tend to write that follows after I’ve arrange the photos for my articles. No one has to know the part where I got stung by a wasp while Vincent captured these photos of me. Whoops.

Secretly and subjectively, I get a thrill out of “challenging” other people in the realm of curated content plastered all over social. That thrill is what you could also interpret as “motivation” and small bits of entertainment. That keeps me busy. The work on my feed and site has given me an assailable lead by being my own artist behind all the creative projects I take on. For fun and for a bigger portfolio book on the evenings and weekends. This millennial is better off marrying her job than a man in this city. The surface may appear different but I’m still that tenderhearted lady with that obnoxious laugh. This is for folks who are familiar with my outlandish way of displaying extreme happiness.

 


Olivia Palermo x Chelsea28 Neck Tie Blouse
Olivia Palermo x Chelsea28 Accordion Pleated Skirt
Jenny Bird Edie Hoop Earrings
Zara Black Strap Mules (Similar here)
Rayban Aviators Sunglasses

See below to shop the options!

 

 

 

Below: At LavellePork Belly Benedict (front) and Cocoa Nib Waffle. (back)

“We can think in our minds and reinforce positive thought all we want, but our actions will dictate whether our circumstances change from bad to good. What are we going to do about it? I can want something with all of my heart and mix that desire with faith, but unless my actions provide the fuel for the engine, I remain in the same spot.” Christopher Connors



Brose Black Satin Tuxedo Blazer
Frank + Oak The Boy Tee c/o
Zara straight leg black trousers
Zara Pointed Toe Loafers
Nordstrom Gold Hoop Drop Earrings


I’ve always been so fond of the tee and suit combination… but for the longest time, I’ve had no success in finding a simple white tee. You know…a tee that has the right arm length for the sleeves, the feel and stretch of the fabric, the kind of flattering scoop neckline.. etc. You know the saying that it’s tough enough to find the right boyfriend? This case is pretty comparable to finding the right shirt to go with your beloved jeans or black straight leg trousers. This issue became so serious that I considered paying a visit to the male section at The Bay to find their pack of 3 white tees in XS for myself.. but would that be appropriate? Can I tear open the package just to try them on? Who really knows.

But fortunate for me and for the rest of you— Frank + Oak has finally launched their very own womenswear line!! The long awaited line of essential apparel for the ladies has now graced Frank + Oak‘s website with awesome sweaters, bags and even body care. Just in time for the holiday shopping!

Photography by Vincent Ko.