creative direction CYNTHIA NGUYEN photography VINCENT KO in collaboration with GUERLAIN
and special thank you to Tobi

Something incredibly horrible yet interesting happened to me recently— I had found distinguished, fine lines under and around my little eyes. I mean, yes they’re not thaaat noticeable to others on a day-to-day basis. However, when you have to see yourself before bed and when you wake up every single day, you see a whole lot more than just a sleepyhead. The truth is, I’m actually aging. The even sadder part to that truth has been told by nearly everyone who is older than I and has warned me about how life and my skin complexion (as well as your metabolism) starts to go downhill after 25.

The problem is, that I don’t have a skincare ritual to speak of. It’s been really hard when your schedule is all over the place– sometimes, I get home from the office at 12am and just want to pass out or I’m in a rush and I simply want to spray some multi-purpose facial oil to revive my face from looking partially dead. And so, it looked like ‘now’ was a great time to get some sort of skin regime down— I wanted a simpler way to achieve and maintain good skin for myself.

I’m the kind of lady that loves products that includes scientific facts and natural ingredients.

I am delighted to share with you a collection that offers effective results in pro-longing the signs of aging, wrinkles and firmness. Thanks to scientifically proven facts (after ten years of research) and the properties of honey, Guerlain’s Abeille Royale collection offers all of the above mentioned in boosting skin. Another sweet and small mention I read about the line: “Inspired by the latest discoveries in neuroscience, the new Abeille Royale Repairing Concentrate goes even further and, for the first time, targets the damage suffered by the skin’s nervous system with exposure to UV rays and other external aggressions. So the skin can repair itself more effectively and fully.”


I’ve recently integrated the Youth Watery Oil into my skin care routine from Guerlain’s Abeille Royale collection. This light product’s formula combines the power of a serum, the richness of an oil and the freshness of a really good and lightly-scented perfume. I applying only a few drops on my cheeks and forehead, then blend the oil and little, creamy micro-beads into my skin. It’s made from Ouessant honey and exclusive Royal Jelly, sourced from an exclusive bee hive in France. A few drops of this youth-boosting oil leaves my skin feeling super plump, rejuvenated and smooth all day long— almost like a baby’s bottom..With the same love and respect for bees, independent Canadian brand, MYEL Design and Guerlain have partnered up to release a series of delicate and minimal jewelry. Featured below is their Essaim Silver Chain from their Alvéole collection.


LEFT TO RIGHT: Guerlain’s Abeille Royal Youth Watery Oil,
Guerlain’s Abeille Royal Replenishing Eye Cream.

DETAILS:

Dress c/o Tobi
Lack of Color Spencer Boater Hat
Honey Punch Off-Shoulder Ruffles Top
Lord and Taylor Woven White Mules

creative direction CYNTHIA NGUYEN
photography VINCENT KO and myself
in collaboration with VIMERIA

Hello everyone! Hope you all had a wonderful week.
I’m finally back on the blog to write about my current obsession with wearing timeless, gold and dainty jewelry.

There was a period of time where all I would ever wear were pearl stud earrings and arm parties (stacks of bracelets). Now, all I ever wear are dainty necklaces, long, drop earrings and sometimes minimal rings. These are the kind of pieces I picture myself still wearing 5 or 10 years down the road. Thoughtfully designed and timeless pieces are worth investing in. Recently, and I mean for the past year or so, I’ve been sporting long, gold, drop earrings and have been layering the cutest gold chokers and necklaces to accessorize my minimal ensembles. Because less in the summer is better, right? My love for statement jewelry has faded and I am now all about those refined, minimal pieces with a bit of geometric play to not only elongate my neck but to also accompany my silk dress shirts and slip dresses.

Based in Toronto, there’s an emerging label (est. 2016) that creates beautiful and modern jewelry, called Vimeria. The labour and vision behind Vimeria is my lovely friend, Anna Laskin. I’m delighted to share with you an editorial that Anna and I have collaborated together to create, featuring each and every one of her pieces. Something about these modern drop earrings (like these) or fun, semi-structure earrings (like these) add such a strong yet subtle statement to any look! I consider these, especially the first pair, my go-to earrings for just the right amount of elegance and simplicity. They add such a chic and timeless element to whatever it is that I’m wearing and I feel absolutely luxurious but in the upmost modest way.

xx

Brunch: braised brisket poutine, green tea egg waffle  and Matcha lattes at

LOOK 1 DETAILS— VIMERIA Lilly earrings, VIMERIA Bridget chockerNATALIJA olive slik dress
LOOK 2 DETAILS— VIMERIA cleo chocker, VIMERIA Eva earrings, VIMERIA Eva necklace, A.L.C silk top

 

Pinch-of-Chic_Walton_Pink_Martini-1

creative direction CYNTHIA NGUYEN
photography VINCENT KO
in collaboration with PINK MARTINI

It’s so crazy how much our mood affects the way we dress and how we dress seems to convey a particular image of ourselves. If a woman often wears tight clothing, she’s looking for attention. If a woman wears oversized clothing, she must be lazy or is less feminine. We’ve been conditioned and have developed this tendency to make snap judgements against other humans beings based on the way they present themselves. (Special thanks to such social and dating platforms like Tinder, Bumble and Instagram for re-enforcing this tendency…) With people’s physical attributes, we begin to draw assumptions and anecdotal observations based on their selection for apparel and the way they groom themselves. As most females nowadays dress up for the grams, the outings, or for other females and occasionally men too, we become less forgiving and are less likely to give the benefit of the doubt while maintaining this kind of behaviour. With certain notions tied into bucketed character types that dress in certain ways— it’s no wonder why our generation is perceived as so shallow and ignorant.

 

LEFT sausage rolls, bread and olives,
almond croissant, bread pudding from THE WALTON

 


Say You Love Me Sweater – PINK MARTINI. Top – LOFT.
Pants – BANANA REPUBLIC. Boots – OAK + FORT. Coat – BANANA REPUBLIC.

 

The Walton Interior

I used be very self-conscious of when someone would tell me that I was stepping out of my usual style, because it wasn’t consistent to my Instagram or blog… that I may be two faced because I dressed so extremely different for different groups of friends for specific occasions… or listen carefully to when my mother would say that something I was about to purchase or had owned if worn would make me less feminine. Hell, even my closest male buddies would strongly suggest me to wear more fitted clothing because it was more ‘flattering’ and pleasing for the rest of them to see. Not that it was wrong to hear, but it is a preference, right? But at the end of the day, I could really care less now who I’m impressing, as long as it’s still reasonable and doesn’t offend anyone. (By reasonable, I mean appropriate for the event/circumstances.) There will be days where I’ll wear a long, slouchy sweaters to work… because it’s terribly cold out and I foresee long hours in my office chair. On other days, I’ll break out in public in a tinsel suit over brunch. Because as lame as it sounds and I bet you $100 that it’s not the first time you’re hearing or more so reading this…but fashion is an art form. A form of self expression. Fashion may cover different realms in terms of price points, time periods, craftsmanship and genre of style… but to me, it’s a projection of your growth. The change in style from one age to another is so much like story-telling— about your experience and taste. People seem to be really drawn by liberation and the authenticity— so why not do what you want without the thought of others expecting it from you?

PS. Happy International Women’s Day to all my lovely ladies! To both love ones and friends!

 

Pinch of Chic Sashion Club Monaco

creative direction CYNTHIA NGUYEN
photography VINCENT KO in collaboration with SASHION

Pinch of Chic Kasa Moto Yorkville Interior Restaurant

A long while ago, and I mean basically last year. I was kindly asked to do a sweet Q&A with the lovely Sasha of the curated marketplace and online boutique, Sashion. It was so easy to connect with Sasha not because she’s the powerhouse behind the label, Sashion, which supports so many talented, independent designers, but because we has also shared the same hunger for soul food and authentic content. I had the opportunity to do a quick coffee date with her and run through some questions as well as received some amazing pulls, which included this phenomenal Masha Ma embroidered bomber jacket (as seen here throughout my blog article). Sasha was doing coverage on women who she felt were independent and had asked me to answer a few questions around what life is like being a UX designer while simultaneously maintaining my personal blog. Some questions included asking what ‘individuality’ meant to me, further insight on my feeling with regards to being in front and behind the camera, as well as how I spend my weekends and where I’d like to shop. You can read the article HERE.

 

Pinch of Chic_Club_Monaco_Motif

 

 

 

Pinch of Chic Kasa Moto Brunch Quinoa

turtleneck top CLUB MONACO
trousers CLUB MONACO
earrings OCTOBERTWELVE

 

 

 

 

Pinch of Chic Kasa Moto Brunch

If you aren’t familiar with Kasa Moto already, I finally made a trip to Yorkville to visit the contemporary Japanese restaurant and lounge with Vincent. Usually for first time dining experience or the foodie trial period as I would call it— I tend to go for brunch.

We grabbed the Breakfast Bento that features fried rice with eggs, salon, glazed pork belly and yam tempura, while Vincent grabbed the Breakfast Kamameshi that includes brown rice, quinoa, condensed milk (poured by our lovely server) topped off with real maple syrup, fresh granola and fruit to taste.

 



Pinch of Chic_ClubMonaco_Motif_3

 

 

Pinch of Chic Mejuri Twist Ring

embroidered MASHA MA jacket SASHION
wool jacket ARITZIA
ring MEJURI

Pinch of Chic_Sashion_ClubMonaco_3

 

creative direction CYNTHIA NGUYEN photography VINCENT KO in collaboration with SHEIN and NICOLE VIENNA

Pinch of Chic Shein Ruffle Sleeves

Let’s understand what’S HAPPENED

This entry is my second article published in 2017— another little milestone reached! In between all this crazy hustling and bustling, there’s no better way to give yourself some positivity but to take a breather from reality and just start typing away your feelings…or ‘feels’ if you will.

Man, has this year gone by rocket fast… It feels like only a few months ago did I decide to start a blog in my little bedroom I was renting out in a student house during my final year of post secondary. My full-time work schedule has shaded so much of my vision and attention that I had completely forgotten that my blog had turned 3 years old! January 7th marks the day this site launch. I told myself 3 years ago that I only had 3 years to hit that ‘blogging peak.’ You know, that pinnacle of success— that tier where one gets all the endless invitation to Paris Fashion addressed with ‘Madame’, get offered cool collaborations with Louis Vuitton and be gifted Chloe Drew bags of every neutral shade. I told myself that if I didn’t reach that peak within 3 years that I was going to fail the rest of the way because that new wave of bloggers will simply come and surpass me and my reach. There was no real over arching purpose for Pinch of Chic, other than to share my favourite outfits, foods, rants as well as inspirational pins from my Pinterest boards. In my previous post, I had mentioned that I migrated from Squarespace to WordPress and during the midst importing all the photos, I came across all my earlier blog posts when I had just started back in 2014. It was super nostalgic and pretty heart-warming to see where I’ve begun. J.Crew obsessed and Sophia Webster-loving… Wow, talk about trekking down memory lane.

Now, seeing my spurts of effort in the form of blog posts created alongside such talented photographers makes me feel kind of touched. All my great efforts to keep this blog alive, even with the sporadic posting times still did me good.

Looking at today, I wouldn’t exactly say that I’m an established ‘influencer.’ I don’t have the numbers and I definitely don’t have the kind of time like the full-time, dedicated ‘established’ influencers do. I would much rather call myself a content creator if anything. With that being said— I don’t really know how far this blog will go but 3 years has certainly passed and I’m still sitting here writing in this text field… All in all, it’s just real nice to know that I got this far with this platform— with opportunities to create and collaborate with great people anytime. Pinch of Chic not only has just been a blog but a portfolio book for me, as well as a platform for people to be inspired and feel as if they were engaging in conversation with me. It’s funny to acknowledge that this blog has opened so many doors for me— making great friends, pushing my creative thinking, practicing my entrepreneurial and negotiating skills, working with cool brands and independent designers, encouraging me to constantly go out and uncover the hidden gems, network and hunt for the most awesome brunch places all around my city. To showcase my hood through my taste and brand voice.

I’d say I’m doing pretty alright, even if I haven’t received my Chloe bag yet.

You can find me me doing a victory dance to surviving 2016 in exaggerated ruffles (only $15! See details below) with my good friend, latte.

 


Caught up with Vincent over some beautiful, and I mean really beautiful brunch at Baddies. Test drove the granola yoghurt + chia pudding.

OUTFIT DETAILS— Top SHEIN Suede pants BANANA REPUBLIC Watch NICOLE VIENNA Elenah heels NINE WEST